In this episode of Shifting Views with Willis, my guest is Kathryn Holeton, a brand designer based in Tennessee USA, who works with musicians and artists to help them find their unique voice. Kathryn shares her insights on why it’s essential for fledgling artists, bands, and musicians to establish their message, values, and purpose early in their careers. It’s not just about a logo or a catchy song—it’s about building a brand that resonates with their audience.

Kathryn discusses the key questions every artist should ask:

What do you stand for?

What are your values?

How does your music connect with your fans?

Whether you’re just starting out or looking to redefine your career, this episode breaks down how artists can use purpose-driven branding to cut through the noise in today’s competitive music industry.

#MusicBranding #ArtistIdentity #MusicIndustryTips #MusicianAdvice #BrandStrategy #FledglingArtists #MusicianMarketing #ShiftingViews #PurposeDrivenBranding #CreativeBranding #MusicCareer #IndieArtists #bandmarketing

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