In Episode 2 of the Thinking Cap Solutions Podcast, co-founders Corey Kay and Mickey Maher draw on their 30+ years of media expertise to explain why every business needs a content strategy. From startups to established brands, they explore how content builds real connections that drive loyalty, trust, and sustainable growth.

They cover the essentials: understanding your audience, setting clear goals, crafting a plan, and measuring success. Corey and Mickey also highlight why content strategy is distinct from marketing strategy and share how anyone—even a lawn-mowing guy—can leverage content for big results.

For expert tips on building your content strategy, connect with Thinking Cap Solutions on LinkedIn or visit thinkingcapsolutions.com.au.

Listen on your favorite platform:

🔹 Website: https://bit.ly/TCS-Podcast
🔹 Apple: https://bit.ly/TCS-Apple
🔹 Spotify: https://spoti.fi/4kd7BbS
🔹 Buzzsprout: https://bit.ly/TCS-Buzzsprout
🔹 YouTube: https://bit.ly/TCS-YouTube

Get in Touch:

• LinkedIn https://bit.ly/TCS-LinkedIn
• Website: https://bit.ly/TCS-ContactUs
• Email Mickey: [email protected]
• Email Corey: [email protected]

Socials:

• Instagram https://bit.ly/TCS-Insta
• Facebook https://bit.ly/TCS-Facebook