PR is a great way to build your brand and reputation, but how do you tell your story in a way that is interesting and not self indulgent?

 

In this episode Sam speaks with Michael Graziano of Mindful Media as he shares the secrets to a successful PR strategy; as well as how to get free promotion for your business.

 

Guide to the Key Takeaways

 

• 72 months, 193 countries and all by the age of 30 – Michael’s origin story (1.23 – 4.11)
• How much money do you really need to achieve your lifestyle goals? (4.12 – 5.54)
• The beauty of solo travel to truly understand who you are (5.55 – 8.37)
• The transition from full time traveller to leading a PR company (8.38 – 11.22)
• The speed of mindfulness and impact on business (11.23 to 16.50)
• Expectations that consumers now demand of business (16.51 – 20.59)
• Why every business needs a PR focus (21.00 – 24.24)
• Crossroads of humanity and the impact one person can make (24.25 – 25.02)
• Finding the right media forums and stories to gain leverage (25.03 – 27.30)
• Becoming an influencer with credibility and authority (27.31 – 29.36)
• How to tell your story in a way that is interesting and not self-indulgent (29.37 – 36.09)
• How trauma can be a catalyst for monumental growth (36.10 – 36.43)
• The shift from traditional media to the digital format (36.44 – 40.46)
• How to cut through the noise and differentiate yourself (40.47 – 52.52)
• Tips for choosing a PR firm to work with (43.00 – 45.14)
• How to contact Michael Graziano (45.15 – end)