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We LOVE to read comments so please leave a comment and subscribe to Our channel:  https://www.youtube.com/writerslifeorg Grab your free writer's toolkit by going to  http://www.writerslife.org/finish-your-book ------------------------------------------------------------------------------------------ Hello there and welcome again to writers life is Peter here with some more tips and advice for writers and this time why every business needs great content every business who wants to explore all their marketing options and who doesn't needs great content it's plain and simple content marketing is one of the most powerful vehicles with which to advertise your business products and attract new customers by sharing valuable content for free with the people who want it you will be noticed by prospects and these prospects will convert into buyers and potentially even loyal customers who return to your business time and time again so why is great content marketing so important well for a start it covers a whole spectrum of different mediums so we have the potential to advertise your business in loads of different ways blogs podcasts video and social media sites are all places where you can post content and potentially boost your business great content writing requires catchy headlines unusual and exciting articles and these thoughts provoking useful and interesting remember your audience wants content that is valuable and information that they can understand so if you write content that is clearly just a worthy sales pitch they will be immediately turned off blogging is a great place to start it can help your customers really engage with your brand and give it a friendly face make sure your blogs are relevant to fill your customers blogs can help improve your SEO which means better search engine rankings and more visibility for your business web site setting up a blog is simple cheap and you don't have to have advanced graphic skills so every business really should have one keeping a regular blog is basically the central hub where all your content should be contained you can then feed it into all your other communication platforms ie Facebook and Twitter and even marketing campaigns and newsletters writing a blog demonstrates your expertise it makes you an authority and therefore trustworthy you are also giving people valuable information for free and there's nothing people love more than free stuff as your blog grows so will your customer relationships strengthen your customer base widen and your sales increase it's important to have a strategy when blogging for your business don't just write random posts here and there and expect them to get much attention in order to come up with a successful strategy you first need to understand what your potential audience is what they need or what problems do they have how can you give them what they need or solve their problems create a schedule you should post at least once a week and stick to it religiously this means when you build up a fan base your readers will come to easily await your next post make sure you stay ahead of the competition by keeping your posts fresh and modern stay abreast of the latest news and trends and start blogging about them as soon as you do this will give you an edge over your competition and keep you ahead of the game writing great content for your business is fun and inspiring once you get into the swing of it you soon start to see ideas everywhere if you don't have a blog then why not start one today you'll soon see all the benefits that having fantastic valuable and usable content on your site can have for your business and don't forget if you're struggling to write or finish your book our free writers toolkit can help with it you'll learn how to overcome procrastination stay focused get organized find time to write and finally get your book published to get access to it now while it's still available simply go to http://www.writerslife.org/toolkit that's it for now be sure   to give us a thumbs up if you like this video and don't forget to subscribe to our channel for more I'm Peter and I'll be back with some more tips and advice for writers here on writers live soon bye for now