Beyond Social

Why Every Employee Needs a Personal Brand in 2025


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In this episode, we dive deep into the real-world impact of employee personal brands—from marketers with thousands of followers to the "average Joe" in support or development roles. Do personal brands really translate to better job performance? Should every team member spend company time on their personal brand, and how can organizations balance the benefits with the risks? We discuss the complexities, conflicts, and corporate policies surrounding personal branding in today’s business landscape, plus how AI is changing the way candidates are evaluated. If you’re a founder, manager, or employee, this conversation uncovers what works and what to watch for as personal branding collides with workplace culture.

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Beyond SocialBy Vista Social