In this episode, Melissa gets real about the power—and necessity—of building a personal brand, whether you're climbing the corporate ladder or scaling your own business. Sharing personal stories from her first corporate training at 22 to landing billboards in Times Square, Melissa breaks down why your personal brand isn’t just a marketing tactic—it’s your reputation, your legacy, and your secret weapon for future-proofing your career.

 

You’ll walk away knowing:

• Why a personal brand is about perception—not just presentation
• The 6 essential reasons personal branding matters more than ever
• How to differentiate yourself from competitors in a saturated market
• The steps to start building your brand today—even if you don’t want to “be the face”
• How a strong personal brand shortens the sales cycle and attracts high-value opportunities

 

If you’ve ever said, “I want the business to be the brand, not me,” this episode is your wake-up call. Personal branding isn’t optional—it’s foundational.

 

✨ Resources & Mentions:

Boring to Brand - https://charlacorn.com

 

📣 Connect with Melissa:

www.melissafranks.com

Instagram: @melissa_franks

Connect with Melissa:

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Instagram: instagram.com/melissa_franks

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