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A book is not just a credibility marker anymore. For experts, authors, coaches, consultants, and knowledge-based founders, it can become one of the most useful authority assets in the business.

In this episode, Ian sits down with Dennis Langlais, founder of Codie Dog, former professional BMX athlete, podcaster, author, and AI builder, to talk about why books still carry so much authority, how podcasts create unexpected relationship leverage, and why AI is changing what experts can build around their ideas.

Dennis shares how writing a book changed the way people perceived him, why he sees books and podcasts as “cheating in marketing,” and how a book can become a rich source of context for AI-powered marketing, content, and business systems. The conversation also gets into Dennis’s journey from extreme sports to podcasting, his experience being invited onto Grant Cardone’s show, the “burn the boat” mentality behind going all-in, and how AI is disrupting traditional websites, CRMs, marketing tools, and custom software.

This conversation is for experts who know they have valuable ideas, but want to turn those ideas into authority, leverage, relationships, and systems that can actually compound over time.

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Dennis’ Links:

- Website: https://codiedog.com/

- LinkedIn: https://www.linkedin.com/in/codiedoginteractive

- Facebook: https://www.facebook.com/dennis.langlais.75/

- YT Channel: https://www.youtube.com/@codiedoginteractive

RankingMastery: The Cause Of Accomplishment

https://www.amazon.com/RankingMastery-Accomplishment-Dennis-John-Langlais/dp/B0CPCJ44HP

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- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/

- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting

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Highlights:

00:00 — Intro Setup

00:29 — Why Books Matter

03:19 — Writing Clarifies Ideas

04:45 — Books as AI Context

07:47 — Cause of Accomplishment

10:30 — Letting Opportunity In

11:25 — Podcast as Connection

14:39 — Grant Cardone Story

16:22 — AI Book Companions

19:27 — From Broke to Podcasting

25:25 — The 12-Hour Podcast

27:10 — 500 Podcast Lessons

30:02 — The Skill of Podcasting

33:04 — Books Unlock Leverage

34:03 — Why Podcasting Stuck

38:29 — Burn the Boat

41:28 — AI Disrupting Cody Dog

46:18 — Custom AI Systems

49:18 — Where Value Is Now

55:29 — Build It Your Way

57:50 — The Bright Side of AI

59:55 — How to Reach Dennis

01:00:47 — Billboard Question