The Franchise Marketing Podcast

Why Every Franchise Needs a Franchisee Coaching Program


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Join Jordan Choo with his guest Jennifer Brannon as they talk about why every franchise needs a franchisee coaching program. Jennifer Brannon is a franchise and small business advisor with Angela Coté Inc. The company provides excellent advice for businesses and franchisors seeking visionary growth, impactful action plans, and positive changes in profitability and operations, including franchisee recruitment and support. They also help people thinking of franchising their business to make a wise and informed decision about their path forward and figure out if franchising truly is the right move for them and their brand. Jennifer also serves as a franchise development director for Tutor Doctor, a brand she has been a franchisee for nine years. Here, she takes in people interested in learning more about business ownership with Tutor Doctor through an evaluation to determine if they would have a mutually beneficial business partnership.

In this episode, you’ll learn:

  • How Jennifer transitioned from being a franchisee to a franchise growth specialist
  • The common stumbling blocks established franchisees make when running their business
  • The value of having both a support system and a coaching program for franchisees
  • How to choose a good franchise business coach and determine a coach-to-franchisee ratio
  • The importance of connecting with your franchisees as either a franchisor or a coach
  • And much more!
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The Franchise Marketing PodcastBy Jordan Choo