Self Publishing for Professionals

Why Every Professional Needs a Book Plus How to Finally Start Writing When Overwhelmed


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I coach Tom Fox in this Book Blueprint episode. Tom has won 42 podcasting awards and has written 38 books through his transition into traditional nonfiction. 

When speaking with Tom, I explained Edelman studies and how these consistently show that professionals with books get more traction, exposure, and authority, separating them from competitors because prospects usually choose authors over non-authors. Tom adds three motivations: it's the best business card, the research process forces you to become a subject matter expert, and the ego satisfaction of seeing your name on the cover.

For overwhelmed professionals, I recommend identifying time wasters and then redirecting your time toward writing with reward systems. Time blocking works well for focused time specific to writing your book. The most difficult hurdle when writing a book is creating a sustainable writing habit.  Our brains resist change, so stop listening to negative thoughts and just sit down and write.

Tom shares his challenge with wandering thoughts when writing nonfiction. I advise writing those wandering thoughts directly into the story to get them out of your head, because nonlinear creative thinking adds powerful depth.

When hiring ghostwriters or editors, I always recommend finding a professional who has published their own books, answers all your questions, and has a compatible personality. I recommend starting your book marketing a minimum of three months before publication, building email lists, and using social media schedulers.

Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

Ready to write your authority-building book? Book a discovery call and take the next step to moving one step closer to writing and publishing your book!


Podcast Resources

Start on your author journey today by booking a Discovery Call

Unsure where to start when it comes to writing your book? Download your Book Clarity Blueprint today!

Connect with Tom at compliancepodcastnetwork.net or [email protected]

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereafter based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.



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Self Publishing for ProfessionalsBy Write For You