This episode of Jay Today comes to you from the Social Fresh conference (http://socialfresh.com). Laurie Meacham of Jetblue spoke at the conference about her experiences leading social media for the popular airline. She told an interesting story about a tweet that referenced the old Oregon Trail game (http://en.wikipedia.org/wiki/The_Oregon_Trail_(computer_game)). Instead of saying a generic "thank you," Jetblue came back with a fun and relevant reply that truly impressed their passenger (https://twitter.com/JetBlue/status/258938937698054145). 

Changing the way we interact and respond to the people who are watching us gives us a chance to make a lifelong customer (or personal friend).

Today's Sprout Social shout out goes to Jessica Gioglio (http://twitter.com/savvybostonian), who is the social media lead at Dunkin' Brands. She is a contributor to Convince & Convert with her weekly Social Image of the Week column (http://www.convinceandconvert.com/author/jessica-gioglio/) and co-author of The Power of Visual Storytelling (http://www.amazon.com/gp/product/007182393X).

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.