Celia Richardson, Director Of Communications and Audience Insight at the National Trust, talks to Daisy about navigating through political strife, putting audience at the heart of a comms plan, and tips for a successful career in communications.

Key takeaways include: 

• Being a big name, a national institution, isn't all roses and rainbows: yes, the press might take your call but they love to take a big name down a peg. It's also harder to please a niche group than everyone.
• Keep a close eye on your key numbers: they will guide you when the news is bad or the critics won't shut up. 
• Not all bad publicity is as terrible as it feels at the time, it may articulate an important part of your story.
• Just because your job title doesn't change, doesn't mean you aren't growing and developing your skills.
• Relationships are key, whether that is building links with your colleagues or reaching out to the audience.

Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639