Ghislaine Halpenny from the British Property Federation explains why everybody hates the property industry: they are seen as big, pinstripe-suited, Bentley-driving, cigar-smoking men. As well as issues with diversity, the sector has struggled to articulate the social and environmental value that it adds. We dive into all of this, talk about the role that an industry association can play in improving the reputation of a sector, and the discuss why investor and member reactions to the Covid-19 crisis have been a pleasant surprise – even as a challenging reputation has impacted the sympathy and financial aid available from the UK government.

Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639