Mark MacGregor from Stonehaven tells me how every company he has ever worked with feels victimised by the government and explains what reputation professionals have to learn from the Conservative Party and from tobacco companies. 

We talk about how trust in companies has taken a dive in recent years, why that might be and what companies can do to buck that trend and reap the rewards. The main takeway: if you don't do anything, nothing will change.

Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639