In this episode, we unpack why so many people believe SEO is dead and why that assumption couldn’t be more wrong.

With AI tools like ChatGPT, Google’s AI Overviews, and answer-first platforms changing how people search, users are getting answers faster, clicking less, and relying on AI to guide decisions. As a result, many brands are questioning whether SEO still matters in 2026.

The reality? SEO hasn’t disappeared-it’s evolved.

We explore how search behavior is changing, how AI tools influence which brands get recommended, and why modern SEO is about visibility everywhere people search, not just rankings on Google.

We’ll cover:

• Why AI tools don’t replace search-they reshape it• How ChatGPT and AI Overviews influence which brands get recommended• Why SEO now impacts AI answers, not just rankings• What “Search Everywhere Optimization” really means• Where people search today (Google, AI tools, YouTube, social, and forums)• Why authority, clarity, and real human content matter more than keywords• Common SEO mistakes businesses still make in the AI era• How modern SEO fits into a broader visibility and marketing strategy

If you’re a business owner, marketer, or agency navigating AI-first discovery, this episode will help you understand how search really works today and what it takes to stay visible, trusted, and recommended.

🎧 Tune in to learn why SEO still matters in 2026 and how to build a future-proof visibility strategy in an AI-driven, search-everywhere world.

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