There's a version of building a business that looks right on paper. Ticks all the boxes. Follows the strategy. Does the thing the coach said to do.

And still feels like swimming upstream.

This is part two of Kady's conversation with Jordan Candlish - and if the first episode cracked open the relationship stuff, this one goes straight for the identity underneath the business. Why so many coaches and entrepreneurs are grinding themselves into the ground following someone else's blueprint. Why clients pay for conviction, not tactics. And what it actually takes to create from a place of wholeness instead of survival.

Kady gets very honest in this one - about burning out on a version of her business she'd outgrown, signing her first mastermind client without a payment link, and what two surprise pregnancies taught her about forcing things in business.

Inside this episode:

• What Jordan learned handing out flyers in minus 20 degree Toronto winters (and why it changed everything)
• Why operating from survival mode blocks the very results you're chasing
• The old self vs new self framework - and why your current reality is just a reflection of who you've been being
• How to know when you're swimming upstream in your business and what to do about it
• The roommate syndrome that creeps into long-term relationships - and what actually causes it
• Kady on motherhood, self-worth, and learning to advocate for herself by advocating for her kids first
• The Justin Bieber lust debate, social media etiquette, and what a man's feed actually says about him
• Why the environment you're in shapes your nervous system more than you realise
• How to meet your people - the simple approach Jordan and Liam swear by

Mentioned in this episode:

• Jordan Candlish
• Wayne Dyer
• Brené Brown — "The story I'm telling myself…”
• Kabbalah

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