in this episode, Lea Mattern shares hard-won tactics for driving experimentation adoption inside organizations.

Based on her experience at Condor Airlines and German brands she worked with at Konversionskraft, we break down what actually works when you work at a Center of Excellence trying to increase experimentation adoption.

4 practical guidelines we cover:

1. do internal marketing ('yes, be annoying, lol');
2. make experimentation low-effort (bring or lend your own developer);
3. talk to POs about what they need and how you can help them with experimentation;
4. Use designers as Trojan horses: they already have the ideas, you just need to teach them experimentation;

-- do this with empathy, and adoption stops being a battle. 👑.

• Follow Lea Mattern on Linkedin.

this podcast was brought to you by The Initial. we help organizations install in-house experimentation programs and teach CRO agencies how to do this successfully. For the love of experimentation.