The age-old adage, “if at first you don’t succeed, try again,” is applicable to countless scenarios. However, in the startup world, trying new things until becoming successful is only half the story. In the startup world, things move at a rapid pace and ideas alone do not bring success. Success requires implementation and the right implementation process requires different business experiments in order to test and validate those ideas.

And today, we invite two successful startup founders to share their journeys on how they’ve experimented with different aspects of their business to reach where they are today. What is experimentation in the startup world? How must startups look at experimenting? And why is experimenting instrumental to a startup’s success? We answer these questions and more!

In this episode, we invite Mukesh Bansal, Founder and CEO of Phable, a healthcare startup from India that recently raised a $12 million Series A; and Riaz Mehta, Founder and CEO, of allrites, Asia’s leading B2B marketplace for film and TV content. Our guests bring with them a cumulative 40+ years of building, and running businesses across Asia. We dive deep into what makes experimentation a pre-requisite to running a successful startup and how small changes can have a colossal impact on the business.