In this episode, we bust the myth of Facebook’s organic reach for small businesses in Spain.

Many cafés, bars, and local services believe that posting on their Page will reach all their followers. In reality, organic reach is down to one to three percent — meaning most posts are never seen.

Using the example of a Costa Blanca café, we show how only a handful of followers may ever notice a post, while a small paid boost can reach thousands of local English-speakers.

Essential listening for any business owner still relying on Facebook as their main marketing tool.

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