#69: Why Facebook Rejects Your Ads (And How To Avoid It)

It's really important that we talk about compliance with Facebook. If you plan on making it with Facebook ads, if you plan on success, Facebook takes compliance incredibly seriously. They ban accounts faster than almost all other platforms. If you get banned, does it mean that you can never advertise on Facebook? No, you could start a new ad account, but I've come to learn that it's a lot easier to just play by their rules and the rules are very fair. At the end of the day what they're doing is helping you, helping the advertisers, and helping the platform. Though one problem is that there's a lot of things that are a little bit of a grey area, so there's going to be things that you'll see other people doing that when you try to do it, it doesn't work and Facebook may not like it. They may decline your ads. This is how compliance impacts upon you... First of all, it impacts upon your opportunity to advertise on Facebook to begin with, but what a lot of people don't realise, is that even if an ad is running, if they find it compliant enough to run, that doesn't mean that it's doing you any good. When Facebook's automated systems analyse your ad, they're looking for certain things that if you've done or not done, it actually impacts upon what we call your CPM or your cost per thousand impressions. Now, if the ad is not looking good, those costs will invariably go up and when those costs go up, your cost per click goes up, your conversion costs go up, everything goes up and it starts to make your campaign look bad, but the entire time you may not have ever known that it was a poor ad, because there was no negative feedback or the compliance actually let it through... Listen to the full episode now: Resources mentioned in this episode: Facebook Ad Policies Fast Focus: A Quick-Start Guide To Mastering Your Attention, Ignoring Distractions, And Getting More Done In Less Time! by Damon Zahariades What if you had the ability to ignore distractions and get "into the zone" whenever you needed to? How might razor-sharp focus on demand affect your productivity? Imagine having more free time to spend with your friends and loved ones. Imagine having the freedom to pursue things you're passionate about, whether it's gardening, hiking, reading, or restoring a classic car. Amazon bestselling author, Damon Zahariades, takes you through a proven system that'll help you to master your attention, keep distractions at bay, and get more done in less time. The system he describes in FAST FOCUS has helped business owners, executives, athletes, students, and parents to triple their productivity, reduce their stress levels, and achieve more success in everything they do. It can do the same for you. p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts.  Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition    How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE Download The eBook Now:   Download here >> Phil Adair Hot Clicks Pay-Per-Click Online Marketing Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: hotclicks.com.au I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram