"Lose 20lbs in less than 60 days, guaranteed!". This is an example of a headline of a FAD diet that catches peoples eyes because at the time of them searching for help, they are desperate and vulnerable wanting results now! I was guilty of this as well plus thousands of others, so you're not alone. When I went to the supplement stores and I saw a protein supplement that would say "Gain 8lbs of muscle in 2 weeks" I would be emotionally attracted because of how bad I wanted results. 

There are many reasons