The Everyday Storyteller

Why failure stories matter and how to use yours to build trust.


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Hands up who’s cynical when it comes to all those glamorous rags to riches tales we see on social media yet still often compare your own story to them?

Yep. Me too.

But don’t worry. In this episode I chat all about why sharing failure stories can be even more powerful when it comes to creating connections with your audience and fostering trusted relationships.

Want to get involved? I’ve also set a challenge for you to write 2-3 paragraphs about a time when things didn’t quite go your way and how it made you feel. If you tag #theeverystoryteller, I’ll share them too.

Want to continue the conversation or get some extra support with telling your story?

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

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The Everyday StorytellerBy Hilary Salzman