BizBash C.E.O. David Adler sits with David Becker, C.E.O. of event software zkipster, to discuss how good first impressions lead to successful events. Mr. Becker shares his insights on how event technology platforms have proven to be an integral piece of the puzzle at modern events, and what tools are most important. The pair is joined by Dr. Alexander Todorov, renowned Princeton psychologist cited for his work on first impressions, to uncover more of the science behind putting your best foot forward first.