PR Resolution podcast

Why FMCG PR needs to be amazon-ready

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Since the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%.

It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night!! wow.

Just before the pandemic was announced, I met Jim Hawker, co-founder of agency PR & marketing agency, Threepipe to find out about a new growth area for them; Amazon optimisation.

It’s not a common skill-hire or PR service we talk about in the industry so I was keen to hear more.

In this podcast interview Jim explains why

Threepipe built a whole department just to focus on Amazon activity for their clients

  • How their PR tactics adapt in an Amazon strategy
  • Why Amazon is the new Google for FMCG brands
  • Where brand reputation comes into play in a new way
  • Why being bold IN TRYING new techniques doesn’t just build your clients business it can build an agency too

    • This podcast was recorded just before COVID-19 hit in the UK and US, yet the insights Jim shares couldn’t be more relevant right now.

    Special Guest: Jim Hawker .

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    PR Resolution podcastBy Stella Bayles
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