Listen now: April 2019 Newsletter
In this month's episode, John Paul explains why you shouldn't base your advertising strategy on one person's opinion.

Listen now: April 2019 Newsletter In this month's episode, John Paul explains why you shouldn't base your advertising strategy on one person's opinion.

Why Focus Groups of One Person Waste Large Amounts of Money

Automotive advertising pro John Paul Strong shares monthly nuggets of wisdom for dealers and marketers alike.

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Why Focus Groups of One Person Waste Large Amounts of Money

Why Focus Groups of One Person Waste Large Amounts of Money