In this episode of The Gross Profit Podcast, James speaks with Frederik Hendriksen, who shares his journey from a finance and VC background, to co-founding his HVAC business, Rensair.

Frederik discusses the pros and cons of bootstrapping, his early career across diverse geographies, and the initial challenges and strategic pivots in growing Rensair.

He also delves into the importance of indoor air quality, the impact on health and productivity, and Rensair's unique approach to market with energy optimization solutions.

Tune in for a detailed discussion on entrepreneurship, market testing, and scaling a business with innovative technology.