In this episode of Founders Future, with host Olivia Sammons, we’re joined by Jenn Kinder, leadership strategist, executive coach, and founder of Jen Kinder Consulting. Jenn shares how her entrepreneurial journey began in the 1990s with a bookkeeping service that gradually evolved as clients asked for broader support with business challenges. Over two decades, her work expanded from bookkeeping into fractional controller responsibilities and eventually into operations strategy and leadership consulting. Through this evolution, Jenn discovered that many growing businesses struggle not because of finances alone, but because of misaligned systems, unclear processes, and founders becoming the bottleneck in their own companies.

During the conversation, Jenn explains how her consulting approach focuses on helping founders build sustainable systems across strategy, marketing, operations, and finance so their businesses can grow without relying entirely on them. Rather than creating long-term dependency, her goal is to teach clients how to run these systems themselves—eventually helping them reach a stage where they can hire a full-time COO and no longer need her consulting support. Jenn also discusses the challenges of transitioning from a referral-based business to modern marketing channels like SEO, social media, and lead magnets, while maintaining a boutique consulting model focused on delivering meaningful transformation for each client.