In this episode, Richard Walton dives into the critical connection between founders and sellers, emphasizing why alignment is essential for business success. Drawing from his 20+ years of entrepreneurial experience, Richard discusses how founders can stay close to the sales process, foster collaboration between marketing and sales teams, and build a high-performing system that drives sustainable growth.Whether you're a founder, sales professional, or marketing leader, this conversation is packed with actionable advice to help your business break through barriers and achieve its full potential.🎙️ Tune in and transform your approach to sales and leadership!