This means that the next batch of Indian customers will be young, open-minded, and willing to invest in new brands.

Watch the Prime Knowledge series with Sanjay Anandaram, brought to you by Prime Ventures, an early-stage VC fund investing in technology and product-focused businesses:Why solve Indian problems?

The common mantra that all veteran entrepreneurs chant is to look to solve the customers’ problems.

Hence, the trick to learn before entering the Indian market is how to reduce the cost and then the price.

The mere reason why foreign brands, even with their untamed willingness, are still struggling to grip the Indian market, is that their models are not customised for the Indian market. | To read full story, visit https://startuparound.com/read/1581210006.5732324/Why-founders-should-be-looking-at-India-to-solve-problems:-Sanjay-Anandaram?ref=audio_experience