Live franchise expos are back, and most brands still waste the money they spend on them. Tim Collett has run the Franchise & Business Opportunities Expo in Brisbane, Sydney and Melbourne for 15 years, and in this episode he gives Joel the concrete playbook for making a stand actually pay off.

Tim explains why exhibitions are a tool, not a religion, why "everything works if you do it well," and the small things that separate a stand people stop at from one they walk straight past.

He covers pre-show promotion, designing for the three seconds someone spends walking by, why your best franchisees are your best salespeople, and the follow-up step almost everyone drops.

Along the way: why face-to-face is winning back attention in the AI era, how Australia's view of franchising differs from America's, and why he believes the next few years are golden years for the industry.

Learn more at - https://www.franchisingexpo.com.au/