Spa franchises are an increasingly prominent segment of the international market, as customers demand more when it comes to their sense of cleanliness and wellbeing. Despite this industry seemingly being one of the first you’d need to shut down during a pandemic where close contact is mandated, brands like Hand & Stone managed to continue growing during the past two years, and show no sign of stopping.  

To learn more about the resilience and demand for this intimate industry, we caught up with John Teza, CEO of Hand & Stone. John occupied the role of CEO last August after serving as the brand’s president and chief development officer, and he’s also served on the board of trustees at the International Franchise Association for over seven years.  

Suffice to say that John knows a thing or two when it comes to successful franchising, so we wanted to learn more about the growth of Hand & Stone, the current position of the spa segment in the market, and why over half of the brand’s new franchising deals come from within its existing network.  

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