Podcast host VJ delves into a common issue faced by entrepreneurs; the seeming lack of support from friends and family for a side hustle. She outlines various reasons for such a circumstance, including the irrelevance of the product to their needs, financial constraints, unclear marketing messaging and low visibility due to algorithm factors. After explaining the reasons, she suggests solutions including; being open in requesting support, offering unique benefits to family and friends, and putting in effort to find potential customers beyond close relations. She stresses the fact that it's perfectly normal not to have friends and family as the biggest supporters of one's business.