The funeral profession is under immense pressure. In this episode of Death: A Changing Industry, we’re joined by Rachel Bradburne of the NAFD, who unpacks the urgent need for regulation, shifting consumer behaviours, and the silent crisis affecting local funeral directors across the UK.This is a frank and powerful conversation about where the sector is headed.We explore:- Why unregulated funeral care risks a “race to the bottom”- The cracks in the death management pathway- Why regulation might be the key to survival for local funeral homes- What defines a funeral in the modern eraWhether you’re in the profession, recently bereaved, or simply curious about what’s next for funeral care in Britain, this is essential listening.