Magnus Olsson, CCO of Play'n GO, joins MaxBet to discuss the evolving economics of iGaming.

From hosting partners in the Formula 1 paddock to building games that players return to for years, Magnus shares how entertainment value and strong storytelling drive long-term retention.

The conversation covers U.S. regulatory hurdles, the differences between European and American gaming markets, and why the industry's future depends on attracting new online-first audiences.