In this episode of The Wine Marketer’s Radar, we explore four key insights reshaping the future of wine marketing:

Intergenerational Leadership: Why younger voices at the table aren't just “nice to have”—they’re essential to innovation and resilience.
Gen Z & ChatGPT: How the next generation is using AI as an operating system, and what that means for your brand strategy.
Mental Availability: People don’t buy the best wine, they buy the wine they remember. We break down why consistent marketing matters more than perfection.
Free Online Learning from Harvard: Why this small act of educational access is a big statement, and how wine professionals everywhere can benefit.

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