Don’t look now, but millennials are growing up fast.

So fast, in fact, that older end of the generation is beginning to research private school opportunities for their children.

What does this mean for school marketers? How should they tailor their strategies to meet the unique needs of the millennial generation?

In episode 26 of Blackbaud’s Get Connected Podcast, we’re talking generational marketing.

How have schools adapted their approaches over the years to meet the generational differences of parents — from Baby Boomers to Generation X to Millennials?

Joining me to dive into this (with a good deal of emphasis placed on the Millennial generation) is Dr. Arnaud Prevot.