The Change Reaction Podcast

Why Giving Away Money is Harder Than Making It | Greg and Brooke Perlman


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In this year-end recap, co-founder Greg Perlman and Brooke Perlman reflect on a year that tested, stretched, and ultimately deepened their philanthropic efforts.

From wildfire relief that mobilized thousands to the ripple effects of Michael Dell’s $6.25B gift, they explore what real charity impact looks like, and why altruism in action isn’t about headlines or scale, but about trust, presence, and timing.

Together, we unpack:
– The limits of large-scale giving
– Why force multipliers are the future of community health
– What happens when your work suddenly gets noticed
– And the inspiring stories  and lessons that will guide the year ahead

This isn’t just a conversation about our biggest year to date; it’s a window into how meaningful change really happens.

The Change Reaction Podcast is a weekly series that shares stories of transformation and impact across LA and Southern California.

Hosted by Matt West and featuring members of the Change Reaction team, each episode highlights the inspiring individuals and Change Agents making a difference by helping those who need it most.

From powerful success stories of people who have been uplifted, to conversations with community leaders and those actively working on the ground, we highlight the real, tangible work being done to create change in our communities.

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The Change Reaction PodcastBy The Change Reaction