Ibrahim Diallo shares the counterintuitive truth every expert needs to hear:

• The startup that hired me after I gave them everything for free

• How documenting your "secret sauce" attracts better clients than any sales pitch

• Why people pay you to do what you just taught them (it's not laziness)

• DigitalOcean's playbook for turning free tutorials into millions in revenue

• When open-source philosophy beats proprietary guarding

A masterclass in why generosity is the ultimate business strategy - with proof from tech, consulting, and beyond.

Key Quote: "Your secret sauce isn't valuable because it's secret - it's valuable because you're the one holding the bottle."