Kerry Siggins did not arrive at this episode from theory. She arrived at it from looking back at the last twenty years of her life and asking an honest question: what actually caused the change?

Not the goals. Not the resolutions. Not the ambition. What caused the change was the moment she decided to raise a standard. The moment she said, this is how I am going to show up, not just this week or this month, but every single day, because this is who I am choosing to become.

She has done this with drinking, with writing, with her body, with her leadership, with the way she communicates inside her company. And what she has found, consistently, is that goals pointed her in the right direction but standards determined whether she actually got there. Goals are external. Standards become part of who you are.

This episode sits inside that distinction. Kerry talks through what standards actually are, how to identify the ones you are already operating with, and why the most dangerous standards are the ones you have stopped noticing, the behaviors you have quietly accepted as normal that are preventing the very thing you say you want.

She also brings this into leadership in a way that reframes the entire conversation around feedback. Leaders do not have a feedback problem, she argues. They have a standards problem. And the SHARES framework she built is not another goal to add to the list. It is a communication standard, a repeatable way of showing up that makes honest, clear, trust-building feedback almost inevitable.

To learn more, visit http://kerrysiggins.com

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