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Why “Going Viral” Won’t Save Your Brand
Welcome to Point Zero One – Hosted by Allen Fu.
This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.
In this episode of the Point Zero One Podcast, we sit down with Cassandra Hili, founder of Curated Agency, to unpack how PR has evolved and why it’s no longer just about press features or visibility.
From building early communities on Tumblr, Instagram and YouTube to launching her agency in 2016, Cassandra shares how storytelling, intention and authenticity shape modern public perception.
We explore why PR should be seen as a credibility strategy, not a sales channel, how TikTok reshaped audience expectations and why real journeys outperform polished success stories.
💡 What You’ll Learn in This Episode:
✅ Why PR is about trust, not transactions
✅ How storytelling drives credibility in today’s market
✅ The shift from polished branding to real, behind the scenes content
✅ How to build a personal brand with intention and clarity
✅ PR strategies beyond media including events, activations and endorsements
✅ A real campaign that took a local pizzeria to national TV
✅ Cassandra’s “cheat code” for momentum and growth
This conversation is a grounded look at what actually moves people and how brands can build relevance in a world that values honesty over hype.
🔔 Watch now to learn how to shape perception, build credibility and create stories people actually care about.
Follow Point Zero One Podcast on socials for more shorts:
Instagram: https://www.instagram.com/pointzeroonepodcast/
TikTok: https://www.tiktok.com/@pointzeroonepodcast
Youtube: https://www.youtube.com/@pointzeroonepodcast
LinkedIn: https://www.linkedin.com/company/point-zero-one-podcast/
Listen To Point Zero One Podcast on:
Spotify: https://open.spotify.com/show/6HoWv69lt1E2DmT1Z1evkM?si=5ef647df42404c41
Apple: https://podcasts.apple.com/us/podcast/point-zero-one-podcast-w-allen-fu/id1814030515
Amazon: https://music.amazon.com/es-cl/podcasts/83ad3f1a-f7a2-4c6c-9bff-462a6d7f32e1/point-zero-one-podcast-w-allen-fu
Make sure to subscribe and keep up to date! We drop new episodes every Wednesday at 6pm.
Want to be a guest on the podcast? Apply here:
https://forms.gle/rGKdmMfaVSZhwgBA8
Connect with Cassandra Hili:
Instagram: https://www.instagram.com/cassandra.hili/
LinkedIn: https://au.linkedin.com/in/cassandrahili
View all episodes
By Allen FuWelcome to Point Zero One – Hosted by Allen Fu.
This podcast is about real stories, real strategies, and real results. No fluff—just insights from the best in the game.
In this episode of the Point Zero One Podcast, we sit down with Cassandra Hili, founder of Curated Agency, to unpack how PR has evolved and why it’s no longer just about press features or visibility.
From building early communities on Tumblr, Instagram and YouTube to launching her agency in 2016, Cassandra shares how storytelling, intention and authenticity shape modern public perception.
We explore why PR should be seen as a credibility strategy, not a sales channel, how TikTok reshaped audience expectations and why real journeys outperform polished success stories.
💡 What You’ll Learn in This Episode:
✅ Why PR is about trust, not transactions
✅ How storytelling drives credibility in today’s market
✅ The shift from polished branding to real, behind the scenes content
✅ How to build a personal brand with intention and clarity
✅ PR strategies beyond media including events, activations and endorsements
✅ A real campaign that took a local pizzeria to national TV
✅ Cassandra’s “cheat code” for momentum and growth
This conversation is a grounded look at what actually moves people and how brands can build relevance in a world that values honesty over hype.
🔔 Watch now to learn how to shape perception, build credibility and create stories people actually care about.
Follow Point Zero One Podcast on socials for more shorts:
Instagram: https://www.instagram.com/pointzeroonepodcast/
TikTok: https://www.tiktok.com/@pointzeroonepodcast
Youtube: https://www.youtube.com/@pointzeroonepodcast
LinkedIn: https://www.linkedin.com/company/point-zero-one-podcast/
Listen To Point Zero One Podcast on:
Spotify: https://open.spotify.com/show/6HoWv69lt1E2DmT1Z1evkM?si=5ef647df42404c41
Apple: https://podcasts.apple.com/us/podcast/point-zero-one-podcast-w-allen-fu/id1814030515
Amazon: https://music.amazon.com/es-cl/podcasts/83ad3f1a-f7a2-4c6c-9bff-462a6d7f32e1/point-zero-one-podcast-w-allen-fu
Make sure to subscribe and keep up to date! We drop new episodes every Wednesday at 6pm.
Want to be a guest on the podcast? Apply here:
https://forms.gle/rGKdmMfaVSZhwgBA8
Connect with Cassandra Hili:
Instagram: https://www.instagram.com/cassandra.hili/
LinkedIn: https://au.linkedin.com/in/cassandrahili