When everything is going well for any business, it can be easy to become complacent. However, as soon as there are significant changes within a company's environment and industry, this can significantly affect how successful they continue to be. Even if the change appears relatively tiny or insignificant with an initial examination, ignoring potential shifts in trends could have disastrous results for even the most successful companies. This episode discusses why good companies often go bad when presented with shifting markets and industry landscapes.

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