Good intentions start charities — but they don’t sustain them.

In this episode of Taking Back the Reins, Dina Shale continues the conversation on the deeper, often unspoken challenges that stop charities and not-for-profits from growing, thriving, and becoming sustainable long-term.

Together with Parvez, Dina explores why passion alone can lead organisations into difficulty, and how clarity, commercial discipline, and mindset are essential — even in purpose-led work.

In this episode, we explore:

The “If we build it, they will come” fallacy — and why community needs must come before new projects

Why charities need commercial thinking, not just goodwill

The danger of “all tears, no hope” storytelling — and how it leads to donor fatigue

How to engage supporters through solutions, skills, and shared ownership, not just funding asks

The risk of the founder becoming the single point of failure

Why leadership mindset directly impacts sustainability, staff wellbeing, and organisational health

This conversation is for charity leaders, founders, and CEOs who feel the weight of responsibility — and are ready to build something that works with them, not only because of them.

☕️ These episodes are designed to feel like a calm, honest conversation over coffee — offering insight, reassurance, and practical reflection for those carrying a lot.

🎧 In upcoming episodes, Dina and Parvez will go deeper into structure, sustainability, and mindset — creating a safe space for leaders to learn, reflect, and grow.