Building Brand Gravity: Attracting People Into Your Orbit

Why Good Leadership Is No Longer Good Enough


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Good leaders were trained for stable times. The problem is the times are no longer stable, and “good” is no longer good enough.

Anne Green sits down with David Grossman, founder and CEO of The Grossman Group and author of the new book The Heart Work of Modern Leadership: 6 Differentiators of Exceptional Leaders. Drawing on research conducted with The Harris Poll, David unpacks the three invisible gaps tied to  “good leadership” that are quietly undermining engagement, trust, and business results today. They get into why gratitude is one of the top differentiators of exceptional leaders, why psychological safety is really a listening challenge with deeper roots, and how to communicate with context when you do not have all the answers. The conversation closes with David's case for retiring the term "soft skills" and treating them as what they actually are: the hardest skills in modern leadership and core to the “human moat” that AI is unlikely to cross.

In this episode:
  • Why "good" leaders are uniquely vulnerable in a moment of constant change
  • Key distinctions between “good” and “exceptional” leadership
  • The three invisible gaps The Harris Poll research uncovered and what they reveal
  • Why gratitude is a top differentiator of exceptional leadership
  • How leading with both heart and head builds teams that are high performance and highly human 
...more
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Building Brand Gravity: Attracting People Into Your OrbitBy G&S Communications