Episode 8:

Having a good product is, in many ways, the least important factor in succeeding in German retail.

In this episode, Jan Wapelhorst explains the product paradox — why the best products often fail while average products succeed — what system readiness actually means, and why the innovation failure rate in Germany is not a bug but a feature. If you've been relying on product quality to carry your market entry, this episode will change your perspective.

Topics covered: product quality vs. system readiness, pricing fit, category contribution, operational readiness, Dubai Chocolate Syndrome, innovation failure rates.

Connect with Jan Wapelhorst on LinkedIn for weekly insights on German retail.

Website: wfr-advisory.com

Email: [email protected]