Sarah Stemen discusses the death of the discount and the importance of a value-first approach in paid search strategy. She emphasizes the shift from a sales and discount flywheel to a trust economy, highlighting the significance of consumer preferences, ad creative as targeting, and the role of generational behavior in PPC strategy. Sarah also provides insights on PPC budget allocation, value-first experimentation, and applying a value-first PPC strategy, along with a value-first ad creative checklist.

Takeaways

• Value-first approach
• Creative as targeting

Chapters

• 00:00 Introduction and Authority Declaration
• 07:27 The Role of Creative Signals in PPC
• 13:21 Applying Value-First PPC Strategy

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https://www.thesarahstemen.com/blog/build-it-and-they-will-come-is-a-scam

https://www.thesarahstemen.com/blog/google-marketing-live-2026-what-it-actually-means

https://www.thesarahstemen.com/blog/how-can-i-show-the-person-behind-my-brand