You've built a good business. You deliver real results. But when you go after bigger opportunities, clients choose someone else — even when their work isn't as good as yours.

This episode unpacks why perception often wins before performance gets the chance to speak. You've grown, your work has evolved, but your brand hasn't kept up.

You're playing at a higher level while still dressed for your first match.

What you'll learn:

• Why clients buy confidence over competence
• The subtle dangers of an outdated brand
• How rebranding reveals who you've become (not who you want to be)
• A biblical principle about growth most founders ignore

📊 Take the C4 Brand Quiz: https://c4brandquiz.scoreapp.com/

🌐 Kenyan Grafik: https://www.kenyangrafik.com/