Transforming Medical Communications

Why Great Content Still Falls Flat: The Global-to-Local Disconnect


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There’s a silent gap in Medical Communications—and it’s not about effort, it’s about alignment.


In this episode of Transforming Medical Communications, host Wesley Portegies is joined by Simon Priou, an experienced global content leader, to unpack the persistent challenges between Global, Regional, and Local teams.

This conversation goes beyond content production—it reveals the human dynamics and workflow challenges that often prevent globally developed materials from being adapted, adopted, or impactful at the local level.

Whether you’re building affiliate toolkits or bridging silos, this episode offers a strategic lens on what actually enables trust, usability, and relevance across regions.

In this episode, you’ll learn how to:
  • Move from ‘content push’ to ‘collaborative pull’ by engaging regions and countries early
  • Localize with precision without compromising science or timelines
  • Identify the trust blockers that quietly erode alignment
  • Close the loop with feedback that drives measurable improvement

Before you hit play, ask yourself: Are you creating content that travels—or content that lands?


Cut Through the Noise. Elevate Your Strategy.

Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

 Reserve your session → Schedule now https://calendly.com/d/gc7q-khv/consultancy-meeting 

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals

Check out our three most downloaded episodes:
  • The Human Side of Medical Communications: Building Trust
  • From Research to Reach: How Sermo, Kudos, and Figshare Expand Your Audience
  • Modernizing Your MedComms Approach

Transforming Medical Communications is handcrafted by our friends over at: fame.so

Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers. 
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Transforming Medical CommunicationsBy MedComms Experts

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