Most leaders focus on external marketing — but the real challenge is internal buy-in.

In this episode of Ignite the Frame, Jason Dykstra shares why strong ideas often stall inside organizations and how leaders can build alignment before launching change.

We unpack internal marketing, resistance psychology, silos, trust, and the hidden cost of rolling out ideas too late — or without the right conversations.

If you lead teams or drive initiatives, this episode will reshape how you think about getting support for your vision.