The Tech Files

Why Great Ideas Fail (and How to Save Yours)


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Having a "genius idea" is only half the battle. Every day, brilliant concepts, business strategies, and creative visions die—not because they lacked merit, but because they lacked a bridge to the audience.

In this episode, we pull back the curtain on the "Execution Gap." We explore why most ideas fail to gain traction and reveal the hidden psychological triggers that determine whether an idea is embraced or ignored. Whether you're trying to lead a team, launch a product, or simply be heard at the dinner table, this episode provides the blueprint for turning a thought into a movement.


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The Tech FilesBy Rushen Wickramaratne