In this conversation, Alex Mann (https://www.linkedin.com/in/alextmann) shares his extensive career journey in marketing and technology, emphasizing the importance of adapting to technological advancements, particularly AI. He discusses the evolving roles of marketing and product teams, the significance of effective communication, and the art of storytelling in marketing. Alex also highlights the challenges of bridging the gap between marketing and product, and the need for a strong product-market fit. He concludes with insights on the impact of AI in marketing and the importance of understanding the customer.Chapters:00:00 Intro03:12 The Importance of Technology in Marketing06:19 AI's Impact on Marketing and Recruitment09:07 Bridging the Gap Between Marketing and Product15:16 Aligning Marketing and Product Strategies21:22 The Role of Communication in Product Launches28:03 The Discipline of Consistency29:03 Building Effective Product Teams29:46 Customer-Centric Leadership32:10 Navigating Product Challenges35:31 The Importance of Communication40:04 The Art of Persuasion in Product Management43:46 Leveraging AI in Marketing49:39 Understanding the Marketing-Product Relationship💻⚡️ Become your dev team's favorite collaborator, without learning to code🌐 https://technicallylit.com📨 Want fewer bottlenecks, better handoffs, and smoother releases? Join the Technically Lit newsletter for weekly insights on product collaboration: https://technicallylit.beehiiv.com/subscribeConnect with Nick:🦋 https://bsky.app/profile/nick-basile.com👨‍💼 https://linkedin.com/in/nickbasile/🆇 https://x.com/nickjbasile