Why don’t movies start with the ending and then give you the details that led up to it in reverse order of importance?

Well, mainly because Hollywood wants money — which they can’t make with terrible stories.

So why do we present data this way?

Every human craves a great story. And if you can get insight from the data, you can tell a story.

That’s what Brent Dykes, Senior Director of Insights & Data Storytelling at Blast Analytics and Author of Effective Data Storytelling, believes.

In this episode, I catch up with Brent to discuss:

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